Guillermo Flor -
How to pitch to investors
The basics:
1. Venture Capitalists have an investment thesis they have to follow. If your startup doesn’t fit the investor’s thesis don’t bother pitching
2. Most times you’ll start pitching to associates. Then the associates will have to share the opportunity with the rest of their investment team. The easier you make their job the more chances you have.
3. How you pitch your startup gives out a lot of information about you to investors. Make sure your investment materials are organized, your pitch is concise and to the point and you are likeable.
4. Never look desperate, you’ll scare off every investor.
What not to do:
1.Never, ever lie. Investors detect bullshit miles away. Their job is basically that. So, if you don’t know something, just say it. It’s better to say “we still have to test this go to market strategy and see if it works” than to say “it will work for sure”.
What the best do:
1. Follow up. If you are waiting for news from an investor and he’s forgetting to answer back, follow up on him. If you don’t, he might just think you aren’t interested enough and he will also lose interest in you.
2. Create relationship with the investor. You can do this although you don’t really need to. Your results are the best driver not your friendships.
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