A new book by Andrea LaFountain, CEO of Mind Field Solutions, looks at the science of patient behavior to answer the questions that big data cannot. LaFountain stopped by the Knowledge@Wharton Show on Sirius XM channel 111 to talk about the book, How Patients Think: A Science-Based Strategy for Patient Engagement and Population Health.
An edited transcript of the conversation follows.
Knowledge@Wharton: In this age of technology and big data, why is there still that disconnect between healthcare providers and patients?
{iframe}http://knowledge.wharton.upenn.edu/article/160627c_kwradio_lafountainbook/?utm_source=kw_newsletter&utm_medium=email&utm_campaign=2016-08-18{/iframe}