Today, Under Armour (NYSE:UA), the global leader in sports performance and innovation, announced plans for the 2014 Under Armour Future Show: The Connected Fitness Innovation Challenge, which asks innovators to submit concepts for the next generation of game-changing digital experiences, through apps and wearable technology, while utilizing the MapMyFitness software. Finalists will present their concepts to the Brand's executive team in October, 2014 at Under Armour's global headquarters in Baltimore, MD for a chance to win the Grand Prize of $50,000. Winners may then be eligible for an additional investment of up to $150,000. Innovators can now submit their ideas and innovations at idea.underarmour.com for consideration.
Entering its fourth year, Under Armour's Future Show rewards the Brand's innovation-inspired consumer base, incentivizing them to design new products that align with the Brand's forward-thinking vision. The 2014 Future Show will identify the most creative minds in engineering and software development who can implement wearable, wireless and embedded apparel-based technology addressing one or more of the following needs: fitness assessment and training, readiness and recovery, sleep analysis or other novel usages that will help make athletes better.