With the decline of great industrial laboratories, such as Bell Labs—home of such major technological advances as the transistor and research that won seven Nobel Prizes, all in physics—many universities are putting increased focus on technological innovation, translational research, and commercialization. Work leading to successful innovations, however, "does not necessarily result in outcomes that are traditionally counted [by universities] in career advancement, such as publication," write Paul Sanberg, senior vice president for research and innovation at the University of South Florida in Tampa, and his co-authors in an article published 28 April in the Proceedings of the National Academy of Sciences. In fact, it "often requires faculty members with a different working mindset and modus operandi than those conducting purely basic research."