Directing a child to set up a diagnostic test is one way to illustrate the ease of using a device. That’s the approach Biomeme took for its pitch on crowdfunding website AngeList. Biomeme co-founder Max Perelman’s cute-as-a-button 7-year-old daughter takes on the role of lab assistant.
The DreamIt Health Philadelphia graduate developed a test kit to identify the DNA or RNA signature of bacteria and viruses through blood, urine or saliva samples. The company raised about $1 million in a mix of debt and options, according to a Form D filing with the U.S. Securities and Exchange Commission, and received $400,000 from the Philadelphia area division of Ben Franklin Technology Partners, the economic investment arm for Pennsylvania.