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Date & time: October 1, 2013 at 16:00 Central European Time (US: 10:00 EST, 7:00 PST)

In this live IM Channel One Ask the Expert Q&A hosted by NineSigma we will share hands-on experiences on how open Innovation can be applied to mitigate operator bias. By formulating business cases that address global healthcare needs, the pharmaceutical industry can open new avenues of innovation that are built on existing solid assets, developing accessory devices and services, creating user communities (medical and/or patient) and strategies to defend against the generic erosion of revenue.