CareFirst BlueCross BlueShield has jumped head-first into the deep waters of mobile health. The health insurance giant has selected Cognizant, a mobile communication company, to provide a platform for getting mobile apps to its 3.3 million members.
Cognizant will help CareFirst offer its members "quick, secure and convenient ways" to manage their health coverage, access information about physicians and claims, and get information about benefits anytime, on any device, according to Cognizant officials in a news release.