From catching Pokémon in the real world to donning a virtual reality headset to see and feel what it was like to scale the Berlin Wall before its fall, advancements in immersive media have set the stage for the next digital revolution. The University of Maryland will lead this revolution with the launch of the Mixed/Augmented/Virtual Reality Innovation Center, called MAVRIC, which has been awarded a $500,000 grant from the U.S. Department of Commerce Economic Development Administration (EDA).