A new book by Andrea LaFountain, CEO of Mind Field Solutions, looks at the science of patient behavior to answer the questions that big data cannot. LaFountain stopped by the Knowledge@Wharton Show on Sirius XM channel 111 to talk about the book, How Patients Think: A Science-Based Strategy for Patient Engagement and Population Health.
An edited transcript of the conversation follows.
Knowledge@Wharton: In this age of technology and big data, why is there still that disconnect between healthcare providers and patients?