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ide Group announced today that it will be awarding $25,000 worth of ide Group product design and development support for the best health innovation product idea pitched at the Building Better Futures for Health: A Product Design Challenge event.

Organised and hosted by ide Group, the event hopes to attract early stage entrepreneurs from across Australia with novel product ideas and technologies that have the potential to make a significant difference to people’s health. In response to alarming rises in health care costs and a rapidly ageing population, ide Group joins Australia’s push to find and invest in fresh, new ideas.