At its recent AgeTech Expo, Aging2.0 held the 3rd annual Pitch-for-Pilots (P4P) competition where market-ready startups pitched their innovations to senior care providers in the audience in hopes of securing pilot partnerships. Selected from more than 150 applications, the pitching companies presented the challenge they are addressing, their solution, what kind of pilot they would like to run and any requirements for the potential provider partner. The prize at hand for senior care partners? A free, 6-week pilot with at least 10 senior participants.