Many articles these days talk about reasons why companies should consider innovation as a core discipline. A quick Google search on “why innovate” produces 23,600,000 results. There is a plethora of opinions regarding innovation and why it is important. Competition is usually one of the reasons but not the only one, especially when looking how the world will be in the near future. Innovation becomes a critical survival skill when looking at predictions for how we will live, work, and communicate as early as 2020.