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Baltimore education technology company Citelighter and data analysis firm Yet Analytics were crowned the winners of the Beta City pitch competition.

The pitch day was the kickoff event for Beta City, the Oct. 1 entrepreneurship showcase organized by Betamore and Plank Industries, Under Armour CEO Kevin Plank’s private investment arm. Beta City also served as the public debut for Plank Industries’ City Garage, the 133,000-square foot former city bus garage converted to an innovation hub for Under Armour and technology startups.